Best Content Marketing Trends Your Business Needs

Times and trends are changing, and if you want to stay ahead of the competition, then it’s time you learn how to leverage them. And no. trends are not just about whether vanilla is a better ice cream flavor than chocolate. It’s about using the proper updates to keep up with this rapidly evolving digital landscape.

What worked for you five years ago will not give you any results in 2023.

And when it comes to content and social media marketing, there are various trends that you have to keep an eye on now. Want to know what they are and what makes them so important? Keep reading this post to find out.

Educational Content

Helping your audience is the critical way to win their hearts in 2023. You want to provide the best quality info to your audience through blogs, social media, videos, carousels, stories, newsletters, landing pages, etc. This will require some hard work, though. You must do in-depth research on your audience and craft content tailored just for them. But don’t worry. It will pay off! Your audience will share with others, making your brand highly credible.

Short Form Videos

In 2023, thinking about adding short-form content to your video program is essential. Videos can give you the action you need on your page and boost those conversions. You can also use them to conduct live videos using interactive content to stay in touch with your audience. Another long-form content not far from video is podcasts, which have become quite popular worldwide. Podcasts are the best combination of entertainment and information that can be used to cater to listeners and businesses alike.


User Experience

User experience is essential now more than ever. You must prioritize the mobile performance, image quality, placement, etc. Personalization also plays a key role here. When you work with your consumers, you can also solve all their concerns and ensure your consumers are having a good work experience. Also, when experimenting with designs, try A/B testing as well. This will help you understand what type of audience likes you best.

User Generated Content

User-generated content (UGC) remains a consistent and crucial element in marketing strategies amid evolving tactics. While trust in influencers may fluctuate, consumer trust in fellow consumers remains steadfast. UGC is highly valued for its authenticity, with 90% of consumers finding it valuable and trustworthy. Brands also recognize the power of UGC, with 72% using it to engage customers and build trust. UGC plays a strategic role in showcasing product effectiveness, particularly in skincare and beauty., for example, helps brands’ content with customers that can spotlight their products and services.

Shoppable Content

Social media platforms have increasingly focused on social commerce, introducing tools and features for seamless in-app shopping. In 2023, more brands will adopt shoppable content, enabling users to buy products directly or learn more with product tags. This shortens the buying journey and enhances the brand experience. Even brands without in-app checkout can drive website traffic and conversions. Paid promotions will also utilize shoppable content, taking users from discovery to conversion.


Although consumer and tech experiences tend to change from time to time, do note that 2023 will be the year of content marketing, and if you are looking for the best services, you need to contact At Whitebox Creative, we offer you the best digital marketing and brand strategy services that will help you craft the right content to meet the customer’s expectations and stay ahead of the competition.